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book talk: the high purpose company   


Building the Business Case for Corporate Social Responsibility: What are the Metrics of a High-Purpose Company?

Presented by Christine Arena, Corporate Strategist, Researcher & Award-Winning Author

Wednesday, October 3, 2007 at 8am PST/11am EST  

What is the Business Case for Corporate Social Responsibility? It’s a crucial question, one that so intrigued author Christine Arena that she set out to answer it by challenging the conventional wisdom and launching two of the most provocative studies ever conducted on the topic of corporate social responsibility (CSR). Five years of research, thousands of hours of team analysis and hundreds of in-depth interviews with corporate leaders, conscientious consumers, vigilant watchdogs and controversial whistleblowers, get to the heart of the matter.

We’d like to invite you to a very special educational webinar designed to help you build your knowledge of the field of Corporate Social Responsibility.   Our featured speaker is award-winning author, Christine Arena who will present metrics that are fundamental to High-Purpose Companies.  We hope to see you there!  Don’t miss out! RSVP now for this exclusive online event from AngelPoints!

To see upcoming educational webinars, please visit: www.angelpoints.com/community/events/webinars


About Christine arena



Christine Arena is a corporate strategist, researcher and the award-winning author of Cause for Success. In the process of studying the corporate responsibility movement, Christine has interviewed hundreds of executives and change-makers in the field. Her books enable readers to easily distinguish between true and false corporate social responsibility (CSR), or winning and losing strategic approaches. Christine is a frequent speaker on the subject of CSR effectiveness to corporate and academic audiences worldwide, serves as a strategic partner to change management consulting firm Interaction Associates, and sits on the advisory panels of green business ventures IdealBite.com and Urban Re:Vision. A masters graduate of New York University, she lives in San Francisco with her husband. 

The crux of her findings, and arguably the definitive business case for CSR, plays out in Arena’s books: The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms that are Changing Business Now (Collins, 2007), a Harvard Business Review Reading List selection, and Cause for Success: 10 Companies that Put Profits Second and Came in First (New World Library, 2004), a Nautilus Award-winner. Both books reframe an ongoing debate and separate winning from losing CSR approaches.