Adam Werbach is the CEO of Act Now Productions, a unique sustainability agency with the mission of creating a world full of happy people living on a healthy planet.

Adam began his sustainability career in the second grade, when he convinced his classmates to sign a petition to oust U.S. Secretary of the Interior James Watt who was threatening to develop America's national parks. By age 23, Adam was president of the Sierra Club, where he oversaw a rebuilding phase for the 114-year-old organization. Adam left the Sierra Club to focus on creating social change through media. He founded Act Now Productions in 1998 with the goal of reaching all Americans with stories about the fate of the planet.

Act Now has developed a wide range of projects, including The Video Project, the nation's leading distributor of environmental videos to high schools and universities, and Ironweed, a progressive DVD film club which distributes thought-provoking documentaries on a monthly basis. Act Now has also set up a skunk works for new communications initiatives which researches methods for creating and modeling "nano-practices" that will change consumer behavior. Additionally, Act Now brings its in-depth knowledge of sustainability strategy to companies like Sony BMG and Wal-Mart.

Adam has appeared on television shows ranging from the "O'Reilly Report" to "Charlie Rose" to "Politically Incorrect" and has been featured in publications like the New York Times, People, LA Times, Newsweek, U.S. News and World Report, New Republic, Rolling Stone and TIME magazine. He is also a contributing editor at In These Times magazine, Commissioner of the San Francisco Public Utilities and a member of the six-member International Board of Greenpeace. His book, Act Now, Apologize Later, was published by Harper-Collins in 1998.

Adam Werbach lives in San Francisco's Bernal Heights neighborhood with his wife Lyn and their daughters Mila and Pearl.